NAVIGATING THE CHALLENGES OF RUNNING A LANGUAGE AGENCY IN AN ENGLISH-DOMINANT MARKET
NAVIGATING THE CHALLENGES OF RUNNING A LANGUAGE AGENCY IN AN ENGLISH-DOMINANT MARKET DATE PUBLISHED | 14th AUGUST 2024 Operating a language agency in an English-speaking country presents unique challenges that often go unnoticed. Despite the global demand for multilingual communication, running such an agency in a predominantly English-speaking environment can be an uphill battle. Market […]
LOCALISATION: A KEY TO UNLOCKING GLOBAL MARKETS
LOCALISATION: A KEY TO UNLOCKING GLOBAL MARKETS The world is becoming more interconnected than ever before. Thanks to advances in technology, businesses now have access to an array of tools and platforms that allow them to reach audiences in every corner of the globe. However, with this opportunity comes a unique challenge – how to […]
THE FUTURE OF LANGUAGE SERVICE PROVIDERS
THE FUTURE OF LANGUAGE SERVICE PROVIDERS The future of language service providers in a virtual world is likely to be very dynamic and ever evolving. With the increasing use of technology and the rise of the virtual world, language service providers will likely have to adapt to meet the changing demands of clients. One of […]
BEING A MULTILINGUAL IN THE 21ST CENTURY
BEING A MULTILINGUAL IN THE 21ST CENTURY Multilingualism can be compared to playing a piano in many ways. Just as playing the piano requires skill, effort, and practice, being multilingual requires effort and practice to develop proficiency in multiple languages. Just as a pianist must learn the basics such as finger placement and key recognition, […]
INVESTING IN PROFESSONAL TRANSLATORS TO PROTECT YOUR BRAND
INVESTING IN PROFESSONAL TRANSLATORS TO PROTECT YOUR BRAND Translation mistakes can have significant consequences for companies, as they can lead to misunderstandings, miscommunications, and lost business opportunities. Some common examples of translation mistakes include mistranslating idiomatic expressions, using incorrect cultural references, and failing to consider context when translating. One notable example of a translation mistake […]
WHY PROFESSIONAL TRANSLATORS ARE INDISPENSIBLE IN GLOBAL BUSINESSES
WHY PROFESSIONAL TRANSLATORS ARE INDISPENSIBLE IN GLOBAL BUSINESSES The presence of a professional translator is vital in every organization that intends to become global. Nevertheless, most companies underestimate the importance of trained translators because they believe their services are too expensive. So what is the Plan B for these companies? They resort to google […]
